A wristband assembly comprising a wristband strap having a first portion, a second portion, and a fold line between the first portion and the second portion. The wristband strap is in a folded position with the first portion folded in overlapping relation with the second portion. A release layer is positioned on the first portion, and an adhesive is positioned on the second portion in releasable engagement with the release layer. Preferably, substantially the entire release layer is secured to the strap by a permanent adhesive. In use, the wristband assembly is provided to the user in the folded position. The assembly is used by disengaging the adhesive from the release layer, unfolding the first portion relative to the second portion, forming the strap into a loop, and engaging the adhesive with a surface of the strap. Preferably, the length of the assembly is increased when unfolding the assembly.