In a conveniently usable individually packaged absorbent article such as a sanitary napkin fixing adhesive layers formed on wing-shaped flaps are covered with a wing release material extended in the width direction, the wing-shaped flaps are folded to a permeable front-surface sheet side with the wing release material, a packaging material is fixed at least to the wing release material, and the wing release material and the packaging material are fixed by a first fixing region that includes portions around folding lines of the wing-shaped flaps and is formed over the forward end positions (forward-side root positions) of the folding lines of the wing-shaped flaps in the longitudinal direction.