PROBLEM TO BE SOLVED: To provide an evaluation method and an evaluation device suitable for various sanitary sheets including a hand towel. SOLUTION: A first step of measuring the brightness of the skin of the subject, a second step of rubbing the skin surface of the subject with a sanitary paper, a third step of measuring the brightness of the skin of the subject after the second step, An evaluation method is disclosed that includes a fourth step of evaluating the quality of sanitary paper based on the lightness obtained in one step and the lightness obtained in the third step. [Selection diagram]【課題】 ハンドタオルを含む各種衛生用紙に好適な評価方法及び評価装置を提供する。【解決手段】 被験者の肌の明度を測定する第1工程と、被験者の肌表面を衛生用紙で擦る第2工程と、第2工程後、被験者の肌の明度を測定する第3工程と、第1工程で得た明度と、前記第3工程で得た明度とに基づいて、衛生用紙の品質を評価する第4工程とを含む、評価方法が開示される。【選択図】 図1