Disclosed is a moisture feeling evaluation device. In the moisture feeling evaluation device, an image input unit 1 receives an input of a captured image obtained by imaging a face F of a subject from the front thereof, a brightness-color index calculation unit 10 calculates values of brightness-color components including brightness, redness, and yellowness of skin from the captured image input to the image input unit 1 and calculates brightness-color indexes based on the values of the brightness-color components, a shape index calculation unit 11 detects an uneven portion of the skin from the captured image input to the image input unit 1 and calculates a shape index based on the amount of the uneven portion, and a moisture feeling evaluation unit 5 evaluates a feeling of visible moisture of the face F of the subject based on the brightness-color indexes and the shape index.
