A lure 10 includes the arm member 1 and the charm member 3. The arm member 1 includes a first arm part 11 having an elongated shape and a second arm part 12 connected to an end part of the first arm part 11 and extending in a direction not parallel to the first arm part 11. The charm member 3 is connected to the first arm part 11 via the connecting part 5. The charm member 3 is connected to the first arm part 11 to be rotatable around an axial center R1 connecting the connecting part and a center of the charm member 3 and to allow a rotation amount of the charm member to be regulated within a predetermined range.