#$%^&*AU2014206143B120141023.pdf#####50 ABSTRACT The present invention provides a method of treating the common cold in a human subject. The method comprises applying to the nasal passages of the human subject at ambient temperature, an effective amount of a pharmaceutical preparation comprising povidoneiodine (PVP-I) at a concentration of greater than 0.10% w/v and in which at least 50% of the PVP-I is not associated with liposomes or other particulate carriers. 6523673_1