PROBLEM TO BE SOLVED: To provide a cosmetic containing an extract of fruits of plants belonging to genus Callicarpa as an active ingredient, wherein the extract has various excellent skin physiological activity and no ultraviolet absorption characteristics, and is excellent in safeness in a living body.SOLUTION: The cosmetic contains an extract obtained from fruits of plants belonging to Verbenaceae family genus Callicarpa as an active ingredient, wherein surfaces of the fruits show a hue (H) of 10 PB to 10 R in Munsell color system.