The present disclosure relates to an air modifying device for extending the shelf life of a fresh product and to methods of extending the shelf life of fresh products. Certain embodiments of the present disclosure comprise an air modifying device for extending shelf life of a fresh product. The device comprises a hollow body, one or more means for moving air or a gas through the hollow body, a surface within the hollow body, the surface comprising a metal oxide, and a source of UV light within the body to direct UV light onto the surface comprising the metal oxide, wherein irradiation of the metal oxide with the UV light modifies the air or gas moved through the device so that release of the modified air or gas from the device into the atmosphere around the fresh product extends the shelf life of the fresh product.
