A frog lure device imitating life-like swimming action. The device has a diving “collar” disposed around an upper region of the lure body which causes the lure body to dive. Concurrent with the diving action, the lure has a kicking action such when given a single pull followed by a rest, the frog lure responds by diving from a surface region of the water to a depth beneath the surface region, straightening its legs as it moves forward and as the lure comes to rest, the legs retract. The collar forms a trail of bubbles and a vortex behind it. The pair of legs has a suitable length to not become trapped in the vortex, such that the legs straighten out to cause a kicking action and also provide stability to the lure as it accelerates through the water. The frog lure device can also be crawled across surface vegetation.
