There is provided an ultrasound diagnostic apparatus including: a first hardware processor that generates ultrasound image data based on a reception signal obtained through an ultrasound probe; a display; a second hardware processor that causes the display to display the generated ultrasound image data; and a console that has a plurality of physical operation devices that receive an operation input. The second hardware processor registers display position information, which is information regarding a display position within a display screen of a guide including an operation display component corresponding to each operation device of the console and information indicating a function set for the operation device, in a storage and displays the guide on the display based on the display position information stored in the storage.