An air freshener comprises a flexible strand formed of polymer and having a solid consistency. The strand is elongated and has a length greater than a diameter. The strand is flexible to bend under a weight of the strand. A desired fragrant material, different from the polymer, has a desired fragrance and is interspersed within the polymer of the strand. The strand can be coupled to and carried by the carrier. The carrier can be rigid. A talisman can be coupled to and carried by the carrier.
