Provided are an account login method and an apparatus. A first account is associated with a second account, and information of a login target corresponding to the second account is configured. A login request for using the first account to log in to the login target corresponding to the second account is received. Login configuration information of the second account is retrieved based on an association relation between the first account and the second account. Login configuration information of the second account is sent to the login target corresponding to the second account; and the login target corresponding to the second account is logged in to according to the login configuration information of the second account.