The present invention provides a hot-melt adhesive agent which is capable of applying at low temperature, and has an excellent adhesiveness to a polyolefin substrate, and a disposable product obtained by employing the hot-melt adhesive agent. A hot-melt adhesive agent comprising a thermoplastic block copolymer (A) which is a copolymer of vinyl class aromatic hydrocarbons and conjugated diene compounds, wherein the thermoplastic block copolymer (A) comprises the following component (A1) and component (A2): (A1) a radial type styrene block copolymer having a styrene content of 35 to 45% by weight and a diblock content of 50 to 90% by weight, and having a viscosity at 25° C. as a 25% (by weight) toluene solution of not more than 250 mPa·s and (A2) a styrene block copolymer having a styrene content of less than 30% by weight, and having a viscosity at 25° C. as a 25% (by weight) toluene solution of more than 250 mPa·s.
