To provide a hot-melt adhesive agent which can be coated at low temperature, and has excellent creep resistance, and a disposable product obtained by employing the hot-melt adhesive agent. A hot-melt adhesive agent comprising a thermoplastic block copolymer (A) which is a copolymer of vinyl-based aromatic hydrocarbons and conjugated diene compounds, wherein the thermoplastic block copolymer (A) comprises the following component (A1) and component (A2): (A1) a radial type styrene block copolymer having a styrene content of 35 to 45% by weight, a diblock content of 50 to 90% by weight, and a viscosity at 25° C. as a 25% by weight toluene solution of not more than 250 mPa·s； and (A2) a linear type styrene block copolymer having a styrene content of 40 to 50% by weight, and a viscosity at 25° C. as a 25% by weight toluene solution of not more than 250 mPa·s.
