A personal vaporizer has an atomizer module having a heating element and an atomizer cup for receiving vaporizing medium. A flow module is releasably attached to the atomizer module. The flow module intakes ambient air and directs the air into a vaporizing chamber at and adjacent the atomizer cup, where the air mixes with atomized medium to form a vapor. The vapor exits the vaporizing chamber via one or more exit passages defined through the flow module. Vapor is directed from the exit passages into a mouthpiece and further into the user's mouth.
