A disposable absorbent article comprising: a) a liquid pervious topsheet; b) a backsheet that is at least partially joined to the topsheet; c) an absorbent core disposed at least partially between the topsheet and the backsheet; d) a first cuff along a longitudinal edge of the topsheet; and e) a graphic disposed on a surface of said topsheet or backsheet wherein said graphic comprises a photochromic ink composition that becomes visible to the naked human eye upon exposure to ultraviolet light.