A bale forming and wrapping apparatus and method which forms a bale in a bale forming chamber. The bale in the bale forming chamber is wrapped by means of a wrapping device. A web of wrapping material is pulled from a reservoir which is held by an unrolling station. A wrapping material conveying device conveys the web towards a wrapping material inlet extending along an inlet longitudinal axis. A pusher plate drive pivots at least one pusher plate. The pivoted pusher plate hits the conveyed web and pushes the web towards the wrapping material inlet. The pusher plate pivoting axis is perpendicular to the inlet longitudinal axis, e.g. is vertical.
