An agent for coloring and/or lightening keratinic fibers, in particular human hair, includes:(a) ammonia in a quantity of 0.40 to 3.0 wt.-%, preferably of 0.50 to 2.4 wt.-%, more preferably of 0.60 to 2.0 wt.-% and especially preferred of 0.62 to 1.75 wt.-%, based on the weight of the agent,(b) one or more alkanolamines from the group of monoethanolamine, 2-amino-2-methylpropanol, and triethanolamine,(c) one or more ethoxylated fatty alcohols having a degree of ethoxylation from 80 to 120,(d) cetyl alcohol and stearyl alcohol in a total quantity of 4 to 8 wt-%, based on the weight of the agent,(e) one or more ethoxylated fatty alcohols having a degree of ethoxylation of 30.
