Provided is a hairdye which has excellent hair-dyeing properties, is easy to use, can dye the hair in a short time, and is highly safe for the hair and scalp. The hairdye comprises the following ingredient (1) and ingredient (2) together or separately: ingredient (1) is one or more colorants and/or precursors thereof, which are selected from the group consisting of colorants having a catechol structure, colorants having a pyrogallol structure, colorants having an [alpha]-hydroxycarbonyl structure, colorants having a [beta]-hydroxycarbonyl structure, and precursors of these colorants; and ingredient (2) is an organotitanium compound and/or an organozirconium compound. Also provided is a method of hair dyeing, which comprises applying the ingredient (1) and the ingredient (2) to the hair at the same time or separately.本發明提供一種具有優良的染髮性,而且用法簡便,可於短時間內染髮,且對毛髮或頭皮之安全性亦優良的染髮劑。本發明為一種染髮劑,其係同時或個別包含:成分(1):選自由具有兒茶酚結構之色素、具有連苯三酚結構之色素、具有α-羥羰基結構之色素、具有β-羥羰基結構之色素及彼等之色素前驅物所成群組的1種或2種以上之色素及/或其色素前驅物;及成分(2):有機鈦化合物及/或有機鋯化合物。又,本發明為一種染髮方法,其係將上述成分(1)與上述成分(2)同時或個別施用於毛髮。