An operating method of an interactive service platform including the steps of: communicating with a plurality of user end devices via an application software; receiving physiological measurement information of user from the user end devices via the application software; analyzing the physiological measurement information to identify a body and mind state/lifestyle of an associated subscriber; and automatically responding content information associated with at least one associated subscriber according to requests from the user end devices.一種互動式服務平台之運作方法,包含下列步驟:以一應用軟體與複數用戶端裝置通訊;透過該應用軟體接收該等用戶端裝置提供的用戶之生理量測資訊;分析該生理量測資訊以判斷相關用戶之身心/生活狀態;以及根據該等用戶端裝置之要求資訊主動回應至少一用戶相關的內容資訊。