A medication reminder system, comprising a control device operable to receive data representing a dosage regime for the medication for use with an electronic tag, the tag communicatively coupled to a display device to be placed on or in association with an item containing the medication, the tag including a transceiver operable to send and receive data to and from the control device, wherein the display device is operable to display an indicator representing the dosage regime or a parameter associated with the dosage regime.