This invention is directed to a fishing rod holder having a generally annular mounting bezel which generally surrounds the mouth of a tube for receiving the butt of a fishing rod. The underside of the mounting bezel includes at least one blind hole or projecting mounting stud for receiving a fastener for securely mounting the fishing rod holder to a panel member of a marine vessel without penetrating the exposed upper surface of the mounting bezel in order to provide an aesthetically pleasing appearance.