The French Tea Sector Moves Toward Premiumization
法国茶叶行业走向高端化
- 关键词：
- 来源：
- World Tea News 网站
- 类型：
- 前沿资讯
- 语种：
- 英语
- 原文发布日期：
- 2024-10-28
- 摘要：
- The French tea sector is steadily growing as the popularity of tea leads to the increase of its consumption among the French. In the last couple of decades, tea has become one of the most popular hot beverages in the country, while the market has evolved from basic tea bags to high-end teas, with the latter enjoy the biggest demand these days. According to recent statistics of industry associations, in the last 25 years, the consumption of tea in France has grown by three times, while tea has never been so popular in France at present. Today, one in three French people drink it regularly. This trend is particularly observed among women, who represent 57% of consumers. According to experts of the French Viralma, among their main preferences are green teas and health and wellbeing teas, whose sales have jumped by 30% in one year. The pandemic and lockdown in France also had a significant impact on the local tea market, doubling tea consumption at home. As a result, France is now the 30th largest tea consumer in the world, importing nearly 15,000 tons of leaves each year. In value terms, the market exceeds EUR 500 million, while its growth is ongoing although the per capita consumption remains generally small, not exceeding 250 gr per year (compared to 2kg in case of UK). In general, the overall tea consumption in the country is estimated at 30,000 tonnes per year.
- 所属专题：
- 60
