A guiding system includes a capsule-type apparatus and a position controlling apparatus. The capsule-type apparatus includes a permanent magnet, which is fixed to a capsule-shaped casing, and is introduced into a subject. The position controlling apparatus includes a relative position controlling mechanism that changes a relative position between a predetermined axis and the subject, and a magnetic field generating mechanism that forms, in a space in which the subject is laid, a magnetic field that includes at least one of a component of a trapping magnetic field that attracts the permanent magnet to the predetermined axis and a component of a gradient magnetic field that attracts the permanent magnet in a direction same as or opposite to a direction in which the relative position is changed.