A urethral stricture treatment apparatus and treatment method are disclosed, which can easily inhibit the position of a medical material from deviating from a treatment site and can make the medical material selectively indwell different treatment sites. The urethral stricture treatment apparatus can have a dilation portion, which dilates in a state of holding a medical material providing an epithelial function so as to bring the medical material into contact with an inner wall of urethra, and a restriction portion which is provided in a position closer to a distal side than the dilation portion in an insertion direction such that a distance between the restriction portion and the dilation portion can be relative changed, and comes into contact with external urethral sphincter in a living body so as to restrict the movement of the medical material toward the distal side.