Disclosed is an emulsion cosmetic which is not sticky, has a long-lasting moisturizing effect, and can realize an excellent shiny sensation after application. Specifically disclosed is an emulsion cosmetic characterized by comprising (A) 0.1 to 15% by mass of a plate-like powder, (B) 0.1 to 30% by mass of an oily material having an IOB value of 0.1 to 0.5, (C) 0.01 to 5% by mass of a pulverized agar gel, and (D) 1 to 20% by mass of a moisturizing agent. The plate-like powder preferably has an average particle diameter of 1 to 20 μm. The pulverized agar gel is one produced by dissolving an agar in water or an aqueous solvent, cooling the resulting solution by allowing the solution to stand to thereby solidify the solution into a gel, and pulverizing the gel.
