Analysis of Consumer Behaviour in Purchasing Second-Hand Fashion Products: An Extended Theory of Planned Behaviour Model

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作   者：

Wicaksono P.A.;  Sari D.P.;  Azzahra F.;  Sa'adati N.A.; 

作者机构：

Department of Industrial Engineering Faculty of Engineering Diponegoro University; 

关键词：

Theory of Planned Behaviour;  second-hand fashion;  circular economy;  PLS-SEM;  purchase behaviour; 

期刊名称：

International journal of sustainable development and planning: Encouraging the unified approach to achieve sustainability

i s s n：

1743-7601

年卷期：

2024 年 19 卷 8 期

页   码：

2955-2964

页   码：

摘   要：

?2024 The authors.The fashion industry is a primary cause of several environmental problems due to the negative impacts of the clothing life cycle from manufacturing to consumer disposal. This led to the introduction of the circular economy to reduce the impact. An example is the reuse of secondhand fashion which is considered one of the optimal solutions to reduce the negative effects of clothing manufacturing. However, the participation of consumers is certainly needed in the implementation of the concept. Therefore, this study aimed to examine consumer behaviour to purchase second-hand fashion using an extension of the Theory of Planned Behaviour (TPB) model. The data obtained from 314 fashion consumers used as respondents were analyzed with the Partial Least Square Structural Equation Modeling (PLS-SEM) method. The result showed that beliefs about the environment and frugality positively and significantly affected attitude. Moreover, attitude, subjective norms, and perceived behaviour control positively and significantly influenced purchase intention. It was further observed that subjective norms positively and significantly affected attitude and perceived behaviour control. The purchase intention also positively and significantly influenced behaviour in purchasing second-hand fashion. Meanwhile, brand consciousness had a positive and insignificant effect on attitude. These results led to the preparation of strategy recommendations to motivate individual participation to purchase second-hand fashion while implementing a circular economy.