The strategic farmer: a cheese producer with cold feet?

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作   者：

Gerard McElwee;  Alistair Anderson;  Kari Vesala; 

作者机构：

University of Lincoln;  UK;  Lincoln;  Lincoln Business School; 

关键词：

agriculture;  operations management;  diversification;  dairy products;  entrepreneurialism; 

期刊名称：

Journal of business strategy

i s s n：

0275-6668

年卷期：

2006 年 27 卷 6 期

页   码：

65-72

页   码：

摘   要：

This article focuses on the extent to which farmers have the skills to think strategically and entrepreneurially in an increasingly competitive environment. We argue that the issues described here can also apply to other businesses. While some may argue that farmers have lost the ability to be proactive, a less pejorative interpretation may be that farmers have to change from being semi-reliant on quasi non-markets to being attentive to market forces. In a sense this is the problem: i.e. that farmers are historically embedded in being "price takers" and that the transition to becoming "price makers" involves business and economic innovation. In many ways there are significant barriers to entrepreneurial activity (McElwee and Robson, 2005) and these need to be recognised and understood.