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How product designs and presentations influence consumers\u2019 post-acquisition decisions
负责人:
关键词:
Business Administration post-acquisition decision product design advertising cuteness anthropomorphism product retention complementary goods
DOI:
doi:10.25549/usctheses-c40-237151
摘要:
After consumers have acquired a product, they often need to make further post-acquisition decisions, including (1) whether to retain or discard

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