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How product designs and presentations influence consumers\u2019 post-acquisition decisions
- 负责人：
- 关键词：
- cuteness Business Administration post-acquisition decision product design advertising anthropomorphism product retention complementary goods
- DOI：
- doi:10.25549/usctheses-c40-237151
- 摘要：
- ntion decisions and investigate how cuteness (vs. elegance) as a visual theme of product design impacts consumers' decision about whether to retain or discard an al
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