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How product designs and presentations influence consumers\u2019 post-acquisition decisions
- 负责人:
- 关键词:
- anthropomorphism Business Administration post-acquisition decision product design advertising cuteness product retention complementary goods
- DOI:
- doi:10.25549/usctheses-c40-237151
- 摘要:
- substances"" to the focal base product. This research uncovers a novel mechanism through which product anthropomorphism affects consumer decision-making and addresses a ve
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