Evaluation of Fluid Milk and Cheese Advertising, 1984-96

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英文名称：

Evaluation of Fluid Milk and Cheese Advertising, 1984-96

作者：

Noel Blisard; Donald P. Blayney; Ram Ch; ran; David Smallwood; James R. Blaylock

工作单位：

USDA's Economic Research Service

来源地址：

https://www.ers.usda.gov/publications/pub-details/?pubid=47195

关键词：

Dairy;  milk;  cheese; 

年份：

1997

出版地：

Washington, DC, USA

总页数：

64 pp

语种：

English

摘要：

Generic advertising raised fluid milk sales an estimated 1.4 billion pounds, or 5.9 percent, during September 1995-August 1996. Assessments of 15 and 20 cents per hundredweight of milk sold commercially by producers and processors, respectively, provided funds for such advertising, as well as for research and nutrition education for fluid milk and milk products.