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Taiwan: Growing demand in Taiwan Brews Opportunities for US Coffee
- 英文名称:
- Taiwan: Growing demand in Taiwan Brews Opportunities for US Coffee
- 年份:
- 2022
- 出版地:
- Washington, DC, USA
- 语种:
- English
- 摘要:
- Taiwan is the United States' sixth largest export market for food and agricultural products. With the highest GDP per capita in Eastern Asia, the island imported over US $30 million of coffee from the US in 2021. Taiwan has a high density of coffee shops providing everything from convenience store drip to high end specialty coffee. Consumers increasingly treat their coffee as an enjoyable experience rather than a simple drink. Unique flavors, environmental attributes, and small quantities are more important factors towards making purchase decisions, making U.S. coffee a perfect match for the market, particularly unroasted beans from Hawaii.