South Africa: Understanding the Living Standards Measure Segmentation in South Africa

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英文名称：

South Africa: Understanding the Living Standards Measure Segmentation in South Africa

工作单位：

FAS Office of Agricultural Affairs, Pretoria

来源地址：

https://www.fas.usda.gov/data/south-africa-understanding-living-standards-measure-segmentation-south-africa

年份：

2020

出版地：

Washington, DC, USA

语种：

English

摘要：

The report highlights the Living Standards Measure (LSM) marketing tool used in South Africa. These measures divide the population into 10 LSM groups, where ten is the highest living standard level and one is the lowest level. The tool is used to identify target markets for the distribution of consumer goods products in the country. This tool, which groups people according to their living standards using criteria such as degree of urbanization and ownership of cars and major appliances, can be useful for U.S. exporters interested in the South African market.