Each package in a plurality of packages includes a plurality of absorbent articles and at least one premium located within an interior space. Each package further includes at least one opening means to transition the package from a closed condition to an open condition and create an opening to access the interior space. The premium in each package is not directly attached to the absorbent articles or the package and the premium is consistently positioned and is immediately accessible through the opening when the package is first transitioned from the closed condition to the open condition.