An exercise presenting apparatus, an exercise presenting method, and an exercise presenting program present effective exercise. The exercise presenting apparatus includes a purpose acquiring section (an information acquiring section) that acquires an input purpose of exercise, an exercise setting section that sets exercise intensity and an exercise time corresponding to the acquire purpose of exercise, a presentation-information generating section that generates presentation information including at least one of the set exercise intensity and an exercise type corresponding to the exercise intensity and the exercise time, and a presenting section that presents the generated presentation information.
