Water-in-oil emulsion containing baicalin, a xanthine base, a vitamin B3, and a polyvalent metal cation salt The present invention aims to propose, for the field of caring for and/or making up keratin materials, especially the skin, a novel composition in water-in-oil emulsion form, containing at least: a) a continuous oily phase, and b) a discontinuous aqueous phase dispersed in said oily phase; c) at least baicalin and/or a derivative thereof and/or a plant extract containing said compound(s); and d) at least one vitamin B3 and/or a derivative thereof; and e) at least one xanthine base and/or a plant extract containing same; and f) at least one polyvalent cation salt. The invention also relates to a process for caring for and/or making up keratin materials, such as the skin, characterized in that it comprises the application to the keratin materials of a composition as defined previously.