A production method for animal excrement treatment material and a production device therefor, having: a step in which raw material is granulized and a granular material (1102) is obtained and a step in which a coloring agent (1201) is applied to the granular material (1102). The step in which the coloring agent (1201) is applied to the granular material (1102) has: a step in which the granular material (1102) is suspended and a step in which the coloring agent (1201) is sprayed on the suspended granular material (1102).