A disposable diaper (1) comprises a pair of pieces of fastening tape (90), a pair of target parts (95) whereupon the pieces of fastening tape are attached, and an outer sheet (60) whereupon the target parts are anchored, and whereupon it is possible for the pieces of fastening tape to be attached. The pair of target parts are positioned in isolation in the product width direction. The target parts have a first pattern (M11) applied thereupon. A second pattern (M12), which is similar to the first pattern, is applied to a region of the outer sheet between the pair of target parts.用後即棄式紙尿布(1)係具備有一對扣帶(90);供扣帶固定安裝之一對目標部(95);及固定目標部,且可供扣帶固定安裝之外裝薄片(60),一對目標部係在製品寬度方向上分離地配置著,在目標部被賦予有第1圖案(M11),在外裝薄片的一對目標部間之區域被賦予有與第1圖案相似形狀之第2圖案(M12)。