The procedure for releasing aromas/scents consists of the software playback of an audiovisual product containing at least one coded scent-discharging scene. For each scent-discharging scene in the audiovisual product that is identified and decoded by the software, a coded scent-release signal is sent through wireless communications emitters and received by an aroma/scent release device via wireless communications receivers. As for the aroma/scent release device, it consists of a printed circuit board that commands the synchronized actuation of one or more solenoid valves on an aerosol assembly in order to release aromas/scents, and of one or more fans to facilitate the diffusion of said aromas/scents, based on the coded scent-discharging signal received.