A nipple shield having an attached illuminated element containing a luminescent agent that illuminates for placement of a conventional nipple shield on a breast in darkened conditions. The nipple shield has a nipple portion and a base portion having a convex outer-facing surface and a concave breast-contacting surface, and the attachable illuminated element comprises a transparent silicone resin material, a luminescent agent interspersed within a portion of the resin material, and a binding surface comprising an adhesive material. The luminescent agent is typically a photoluminescent pigment having a mean particle size of less than 2000 μm. The attachable illuminated element can either be releasably or permanently attached to the illuminated nipple shield. Methods for illuminating a nipple shield using attachable illuminated elements of the present invention are also provided.