593742 A lick deterrent device (10) to deter animals from biting or chewing. The deterrent device has a flexible substrate physically conformable in three directions along its length, width and thickness, with conductive traces thereon, the conductive traces also being conformable in three directions and stretchable at least along their length. The lick deterrent device is configured for electrical connection to a removable power source. The traces are configured so that they may be contacted by an animal&rsquos tongue or saliva, so that upon contact, an electrical circuit is completed thereby delivering a mild electric shock to the animal.
