It is an object of the present invention to provide a strawberry cultivation apparatus and a strawberry cultivation method capable of improving energy efficiency and workability for flower buds and improvement of a growing environment. A cultivation bed 1 having an implantation portion 3 that can be implanted with strawberry seedlings 2 hanging downward and sideways, and a state in which one of flower buds 2 a or leaves 2 b of strawberry seedlings 2 hanging from the implantation portion 3 is lifted To keep, And the implanting section 3 is provided on the side wall 9 of the hollow bed body 8.エネルギー効率及び花芽に対する作業性の向上と、生育環境の改善とを図ることが可能なイチゴ栽培装置及びイチゴ栽培方法を提供すること。イチゴ苗2を側方かつ下方に垂れ下げた状態で植込み可能な植込み部3を有する栽培ベッド1と、前記植込み部3から垂れ下がるイチゴ苗2の花芽2a又は葉2bの何れか一方を吊り上げた状態に保つための吊り上げ手段4とを具備し、前記植込み部3は、中空のベッド本体8の側壁9に設けられている。
