An ultrasound diagnosis apparatus and a method of controlling the same is provided. The apparatus haptically outputs a bio-signal or a movement signal of a target object so that a state of the target object can be felt through tactile sense. The ultrasound diagnosis apparatus includes a signal acquisitioner that acquires an ultrasound signal of a target object, and a signal generator that generates a bio-signal or movement signal of the target objet from the ultrasound signal. A signal converter converts the bio-signal or movement signal of the target object into a sensory signal, and a signal transmitter transmits the sensory signal to a haptic device.
