Provided is a massage apparatus for skin care, which is designed to be bent by its rotation. The massage apparatus for skin care has an elongated body and a head at one end of the body to apply a stimulus to a skin. The body is divided into a head section in which the head is located, and a grip section opposite to the head section, along an inclined plane sloped with respect to a longitudinal direction of the body. The head section and the grip section separated from each other are connected to be rotatable around a rotary shaft, which is provided in parallel to a normal direction of the inclined planes, in either or both of left and right directions, in a state that the inclined planes thereof contact each other.