The present invention provides a water-in-oil type emulsified cosmetic having improved feeling of use and usability.The water-in-oil type emulsified cosmetic comprises the following components (a) to (d).(a) at least one polymer which is selected from the group consisting of polyacrylic acid, salts of polyacrylic acid, poly (2-acrylamido-2-methylpropanesulfonic acid), and salt of poly (2-acrylamido-2-methylpropanesulfonic acid), and which has a weight-average molecular weight of 1,000,000 to 4,000,000 and a viscosity of 1 Pa．s or less at 25℃ when it is made to be a 1 mass% aqueous solution(b) aqueous phase components other than component (a)(c) 60% by mass or less of oily component(d) Emulsifier.本發明係提供一種使用感和使用性經改善之油中水型乳化化妝料。本發明之油中水型乳化化妝料係包含下述成分(a)至(d)；(a)選自由聚丙烯酸、聚丙烯酸之鹽、聚(2-丙烯醯胺-2-甲基丙磺酸)、及聚(2-丙烯醯胺-2-甲基丙磺酸)之鹽所組成群組之1種以上的聚合物，且該聚合物之重量平均分子量為100萬至400萬，而且，作成1質量%水溶液時在25℃的黏度為1Pa‧s以下；(b)成分(a)以外之水相成分；(c)油性成分為60質量%以下；(d)乳化劑。
