The present invention relates to a process of forming a soft bulky nonwoven web from a batt using thermobonding and to a soft bulky nonwoven web with a bond impression pattern and shape. The process comprises several steps including feeding a batt to a nip between first and second surface of first and second roller, where at least the first of the surfaces comprises spaced apart bonding protrusions surrounded by recessed areas. The bonding protrusions and the bond impression shape in the web exhibit a ratio of the greatest measurable width to the greatest measurable length of at least 1:2.5 and the perimeters thereof comprise a convex portion. The bonding protrusions are symmetric and/or have a certain angle to the machine direction.