The disclosure describes a method for producing a beverage in a beverage container, having the following steps: providing a beverage container (11; 31) which is to be filled; introducing a cooling agent to the beverage container (11; 31) through a container opening, wherein the cooling agent has at least one water-ice moulding (15; 35); filling the beverage container (11; 31) with a beverage liquid (12; 32) through the container opening; closing the container opening with a disposable closure and storing the filled beverage container (11; 31) in a cooled environment. The disclosure also covers an apparatus for producing a beverage in a beverage container, as well as a beverage article containing a beverage.