A floating bobber system for fishing which generates aquatic sounds that includes a floating bobber body having a water-tight hollow body interior and configured to at least partially float when arranged within a body of water. The system further includes an electronic circuit arranged within the body interior of the floating bobber body, the electronic circuit including a controller having reversibly programmable memory capable of replacaebly storing one or more aquatic sounds thereon, the controller being operationally coupled to a speaker for emitting the one or more aquatic sounds, a power source for providing power to the controller, and activation electronics for activating emission of the aquatic sounds from the speaker. The floating bobber body is configured to be coupled to a fishing line, and further configured to be coupled to a fishing bait.