To provide a method of suppressing discoloration of a carotenoid pigment due to light without adding a stabilizer or the like that causes a change in texture or flavor or an increase in acridity, a container that utilizes the method, and a method of storing food, drink, functional food, an external preparation, cosmetics, a quasi drug, a drug, and the like using the container.[MEANS FOR SOLVING THE PROBLEMS]The method includes storing a carotenoid pigment in a container that has an average spectral transmittance of 0.01 to 45.0% at a wavelength of 535 to 695 nm.